Whopper Virgins: Good Marketing or Culturally Insensitive?
Posted by Rachael on 26 December, 2008
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This marketing campaign has been around for a little while but I’ve just gotten around to talking about it. Burger King’s Whopper Virgins- A series of ads based on a field study taking Whoppers and McDonald’s Big Macs to people in Iceland, Thailand, and Transylvania who have never tasted a hamburger before. It’s supposed to [...]
